Tuesday, 21 September 2010

Music Video - Proposal

I originally had three potential ideas for my music video, Florence and The Machine 'I'm not calling you a liar', Mumford and Sons 'White Blank Page' and The Black Keys 'Strange Times'. After receiving feedback from my teacher i decided to go with The Black Keys - Strange Times.

I decided to choose this song as I felt I could create a good music video with this track as it has a steady beat and potential for me to create great effects in Postproduction.

Performers - My video will feature two guys playing the drums and guitar. The main singer will be the one playing the guitar, I would like to  have one of the old style microphones to give it a more old retro feel.

Costumes - There is not a specific costume I would like the artists to wear, however I want to keep an Indie/Rock feel throughout the video. I want the outfits to be simple, for example, the guys wearing skinny jeans, a patterned t-shirt and military style boots. 

Location - As I am focusing more on showing random effects to complement the music in more of an abstract way instead of following a storyline, I plan to film the artists performing on stage. A plain background will work better as it will be easier to create effects after in Postproduction. Ideally a plain white background will work best or a dark room with a stage with lighting on the band members.

Narrative Ideas - I will film the artists performing on stage and playing the instruments. I will then edit and add effecrs to complement the video in this way rather then a storyline behind it. As when i researched the lyrics of the track I found that I couldn't really relate a story with the lyrics so I decided that I wanted to do more effects with it in Postproduction.

Camera Angles - As i am planning on filming the band performing, I would like to focus on the artists rather then the scenery around them. I plan to use Extreme Close-ups of the artist's faces as well as Close-ups of them playing the drums and guitar. I plan to film different angles of the band performing and a variety of shot distances to create different looks.

Editing Styles - The editing styles are important to my video, I want to open the video with the same sort of effect as the music video The White Stripes 'Seven Nation Army' - http://www.youtube.com/watch?v=0J2QdDbelmY. The track also slows down when it hits the chorus, so at them points i would like to slow the pace down to match the rhythm of the music. I would also like to include Spiltscreens showing the artists playing together at the same time or performing to each other almost like a mirror image.

Influences - The White Stripes 'Seven Nation Army'  and Hurtwood House Media 'Cape Cod Kwassa Kwassa' - http://www.youtube.com/watch?v=bL5MlMpdmMs.

Above are some Printscreens i took from the The White Stripes video, I hope to create something similar to add to my video. In the Hurtwood House Production I came across the effect they used when showing the artists in four different frames, I hope to adapt this and put my own take on it to add to my own video.




Style - The overall style I would like throughout my video is a Indie/Rock theme.

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